Use Casesβ€ΊBeauty & Cosmetics
Beauty & Cosmetics

The mobile app
beauty brands use
to drive 45% higher AOV

Guide customers to the right products, build repurchase habits, and deliver expert content β€” all inside a branded app that keeps them coming back.

Glow Studio
New Arrivals πŸ’„
πŸ’„
Rose Glow Serum
$68 Β· 30ml
Lumière
Your Beauty Edit Β· Shop Now
🧴Skincare
πŸ’„Makeup
🌸Fragrance
πŸ’‡Haircare
Your Routine
Morning Edit β†’NEW
Γ‰clat
New Shades 🌸
🌸
Velvet Lip Tint
$34 Β· 6 shades
+45% AOV
Average Order Value
318 orders today
4.9 ⭐
App Store Rating
45%
Higher average order value on app vs web
2.8Γ—
More repeat purchases vs mobile web
38%
Of beauty revenue from push notifications
2hr
Average time to launch with MobiDrag
Why it works

Beauty is personal.
Your app should feel that way.

Shoppers discover, consider, and buy beauty products on their phones. A native app gives you the space to own that experience β€” with the personalisation they expect.

Guided product discovery

Beauty customers need help choosing between thousands of SKUs. In-app quizzes, routine builders, and expert recommendations reduce overwhelm and drive confident purchases.

45%higher AOV with guided discovery

Repurchase on autopilot

Skincare and makeup run out on a cycle. Smart replenishment reminders β€” sent at exactly the right moment β€” turn one-time buyers into subscribers.

2.8Γ—repeat purchase rate vs web

Education that converts

Tutorials, how-to guides, and ingredient breakdowns live inside your app. Brands that educate see higher basket sizes and significantly lower return rates.

38%revenue driven by in-app content
Features

Everything a beauty brand needs
to thrive on mobile

Purpose-built features for beauty, skincare, and cosmetics β€” not just a generic app builder.

Product Discovery & Quizzes

Help every customer find their perfect match

In-app skin type quizzes, shade finders, and routine builders guide customers to the right products every time β€” reducing returns and increasing basket size.

  • Skin type and concern quiz flows
  • Foundation shade finder tool
  • Personalised routine builder
  • Expert-curated product recommendations
Find Your Routine
Skin TypeCombination
ConcernHydration
ToneMedium
Replenishment Reminders

Be there the moment they run out

Beauty products have predictable lifecycles. Push reminders sent at the right time β€” when a serum or foundation is likely running low β€” convert at 3Γ— the rate of cold campaigns.

  • Cycle-based replenishment push
  • 'Running low?' nudges at 30/60/90 days
  • Subscription and auto-refill flows
  • Loyalty points for repeat purchases
🧴
Time to restock 🧴
Your Rose Glow Serum is likely running low. Reorder now with 10% loyalty discount.
2 min ago
πŸ’„
Refill reminder πŸ’„
Your Velvet Lip Tint in Rosewood is almost out. Tap to reorder.
1 hr ago
✨
Your subscription renewed ✨
Morning Ritual Kit shipped today. Track your order.
Yesterday
In-App Education & Content

Turn tutorials into transactions

How-to videos, ingredient guides, and expert routines live inside your app. Customers who engage with educational content add 2Γ— more items to their basket.

  • Shoppable tutorial videos
  • Ingredient breakdown pages
  • Expert-curated routine guides
  • Before & after community gallery
Morning Skincare Routine
5 steps Β· 10 min
1🧼 Cleanse
Shop β†’
2🧴 Serum
Shop β†’
3πŸ’§ Moisturise
Shop β†’
Loyalty & Rewards

Build habits that generate lifetime value

Points per purchase, VIP tier unlocks, and beauty box rewards create a community that keeps coming back β€” and spends more on every visit.

  • Points earned on every purchase
  • Gold/Platinum/Diamond beauty tiers
  • Birthday gift and anniversary rewards
  • Early access to new launches for VIPs
Sophia M.
GOLD MEMBER
Your Points
1,640
280 points to Platinum tier ✨
Early Access
Free Samples
Birthday Gift
VIP Events
Get started

From Shopify store to live beauty app in 2 hours

No developers. No waiting. Four simple steps to your beauty brand's native mobile app.

1

Connect Shopify

Install MobiDrag from the Shopify App Store. Your products, collections, and shade variants sync instantly β€” no manual setup.

2

Design your app

Choose from beauty-specific templates and customise every screen with shade finders, routine builders, and your brand identity β€” drag and drop.

3

Configure features

Set up quizzes, replenishment reminders, loyalty tiers, and in-app tutorials. Every feature you need, pre-built for beauty brands.

4

Go live

MobiDrag handles App Store and Google Play submission end to end. Your app is live within hours, not months.

Beauty & Cosmetics

Ready to build a beauty app
your customers can't put down?

Launch your personalised, content-rich mobile app today β€” no developers, no waiting.

βœ“No credit card requiredβœ“14-day free trialβœ“Live in 2 hoursβœ“Cancel anytime